Free Business Listing - Start Making the Internet Work for You

In modern days, every business is aware about the benefits of the Internet as it allows us to promote our business on a huge scale. Business listing is one of the many forms of promotion and free business listing is even better when it comes to promote your business, product or service. For many years now, the service of free business listing has been the most effective form of marketing. The very first benefit is that your company can enjoy the benefits of presence in top search engines like Google, MSN, Bing, Yahoo and others. The next benefit comes in the form of increased overall traffic on your website and increased traffic means improved search engine ranking, the organic way.

For example, suppose you own a pub, this is obvious that there must be many other pubs in your area then, what would drag consumers towards you? You can mention your specialties and they would drag consumers towards your pub. Free local business listing proves to be a grand addition in the contemporary online promotion.

We all know how the arrival of the concept of the Internet marketing has changed the entire marketing world and made it lightening fast and super-advanced. It has offered different ways of presenting yourself before your consumers without investing even a single penny. Free business listing is one of them and all to need to do is to furnish your details in a number of directories available over the Internet. Details don’t mean just anything about your business, but a solicitous, planned and enriched content. This is because "content is king" and all search engines appreciate only the efforts invested in the content. With this kind of content, you can make your marketing spree more catchy and beautiful. To make it more alluring, you can add pictures or logs of your business.

5 E-commerce Trends Small Businesses Need to Know

E-commerce is the one field that changes every minute, bringing an all new set of rules and standards to follow. Regardless of the size and industry of your business, you need to make sure that you have the right and updated tools and strategies to get along with the recurring changes in the field of e-commerce.

We bring to you five most prevalent e-commerce trends which small business need to know to score well:-

1. Go Mobile

During the festive seasons, most people do online shopping while surfing on their cell-phones and iPhones as they are on the go. This trend was highly popular in the previous year, and will continue to be so in 2014 as increasing number of consumers like the convenience of shopping during travel.

So this is important for small businesses to ensure their online portals are optimized so that they can be viewed on any type of device. Unlimited browsing, saving and shopping across various platform should be the important traits of businesses.

2. Revised shipping methods – Faster and free

This year will witness new innovations in the delivery end of e-commerce industry. Since customers would like to get their products quickly and without paying much freight charges, it is essential that you look for creative ways to do free and faster delivery.

3. Business beyond borders

In order to grow, it’s crucial for small businesses to look beyond borders and take their businesses on global scale.

4. Give value to content marketing

Content marketing is a good way to establish your authority in the market and gain the trust of your customers. It is also one of the most effective e-commerce marketing strategies.

5. Consumer focussed business

By allowing customers to specify the type of product what they want to purchase and when, you can make your customers feel special and retain them easily.

 

By introducing all the above mentioned oncoming trends in your business, you will be able to grow your small scale business to good extents.

5 Things You Need to Decide Before Designing a Website

In today’s world, everything runs on the internet - whether it’s plain networking, browsing for information, locating the best outlet or anything else. So, no matter, you have a large business or just a small venture, a website is an important thing to have. A website is a medium through which you interact with your customers and tell the world what you are selling (a service or a product). When it comes to creating a new website, you will find innumerable website designing companies or even web designer artists who work part time.

But here are the five most important things which you should be aware of before you set out to outlining the first design of your website.

1. What is the purpose of your website?

Ask yourself, why you are creating this website. Are you doing it for creating brand awareness or for generating sales? Each type of website demands a different design. By defining the purpose, you will find out what you want your website to do, and then accordingly you can start designing it and adding the number of pages to it.

2. A bit about your customers and the unknown visitors

Your website will cater to your audience, who are already your customers and some of them will be only visiting it, and so, it is important that you know them well. Site’s content, pages and design solely depend upon who your audience is.

3. Styling your website with varied graphical assets

Your website should be a visual treat to your customers. So take great care of balancing the use of graphical aspect of your website - neither should it be too much nor too less. Start with a mock-up in Photoshop in case you wish to maximize the visual integration of various graphical elements used in the site. On the other hand, if your site displays minimalist design, then creating a working prototype will be an ideal choice.

4. Visibility of site

If you desire to keep the number of visitors on your site to an all-time high, then you have to take up effective Social Media Integration and Search Engine Optimization.

5. Setting up the final design

If you do not have much technical knowledge, it is suggested to hire dedicated designers and developers to help you in the process. Also look for a reliable and effective hosting solutions provider to keep your website always up.

By following these 5 simple yet important points, you can make sure that your website stays up and enjoys huge traffic.

Targeting Google Places for Smart Local SEO

Google always tries to improve its services and to match the needs and preferences of its users as much as possible. Starting as a simple search engine, it has evolved itself into a completely new virtual world, encompassing almost everything that is present on this earth. With the introduction of specialised applications such as Google Navigation and Google Places, the search engine aims to acquire the trust and loyalty of the people using mobile internet. If your business is in the good books of Google, there is an endless pool of opportunities which you can capture to increase your business’s profitability.

With many businesses opening up and expanding in almost every place on this globe, the competition has become more evident than ever. In order to capture the true profitability of your local market, it is essential that you tap in the field effectively. This is where local SEO plays a very vital role. If you are planning to target the local audience and customers for your enterprise, there can be no better platform for this from Google Places. The internet users trust the resources and information available on Google, and they prefer to use the services or products of businesses which show up good on their query on Google.

This way, having your business listed on Google Places can be a smart way to enhance your rankings and enjoy increased visibility in the local market. You can contact any reliable and expert search engine optimisation and internet marketing solutions provider to help you get a decent reputation in the Google Places. There are many such digital marketing firms operating in the UK which are known for their expert ICT solutions and effective SEO and SMO services. So hurry and get your business noticed by local customers and ensure a never ending profitability.